I am a Product Designer with over 8 years of experience, focused on creating user-centric designs and delivering intuitive and engaging user experiences for digital products. I am passionate about understanding people’s opinions and ideas, and I enjoy creating valuable solutions by comprehending their needs, behaviors, and emotions. As a designer, I take great satisfaction in my role, knowing that I can create products that both users and I love, and that I can make a positive impact on the world.
For example, when I was 12, I created a Pokémon MSN community focused on sharing game information, which grew to 2,600 members. After graduating, my first job was as a Programmer, but I soon realized my desire to delve deeper into UX. I self-taught and transitioned into a UX Designer. As I gained more experience, I began exploring a broader range of design fields and actively participated in various design community events. I have also written several articles on UX design, sharing my insights and experiences on Medium and LinkedIn.
Skill
User Interview
Usability Testing
Usability Reviews
Information Architecture
UI Design
Design System
Wireframe
Markup Language
Common tools
To communicate with the team, I primarily use Figma to create and communicate high-fidelity interactive prototypes. However, I also use Notion to manage the progress and process of design and share some UX ideas.
Figma
Framer
Notion
Lotties files
Experience
Buyandship
Senior UX/UI Designer
|
Focused on enhancing the user experience of the platform by conducting user research, analyzing customer feedback, and implementing design solutions that improved the overall usability and conversion rates. I collaborated closely with Product Managers and Developers to ensure the seamless integration of design elements and functionality, contributing to the platform’s growth and user satisfaction.
AXA China Region Insurance Company Limited
Senior Design Analyst
|
Jul 2021 - Jul 2022
During my time at AXA, I worked on designing user-friendly interfaces for insurance products, ensuring that the digital experience was intuitive and accessible for users of all ages. I led the UX design process from research to prototyping, creating designs that aligned with business goals while meeting the needs of the users. My role involved collaborating with cross-functional teams to deliver solutions that enhanced customer engagement and satisfaction.
GreenTomato
Senior UX/UI Designer
|
At Green Tomato, I contributed to various innovative projects in Hang Seng Bank, designing digital solutions that were both aesthetically pleasing and highly functional. My responsibilities included conducting user research, wireframing, and prototyping, with a strong focus on mobile app design. I worked closely with developers and stakeholders to deliver products that met user needs and exceeded client expectations.
Motherapp
|
While at Motherapp, I specialized in designing custom mobile applications for a diverse range of clients. My duties involved leading the UX design process, from initial research and user journey mapping to high-fidelity prototyping and usability testing. I collaborated with clients to understand their objectives and translated those into user-friendly, impactful design solutions that aligned with their brand and business goals.
HITA Group
UX Designer
|
Dec 2016 - Nov 2018
Played a key role in designing and optimizing digital products tailored to the unique needs of our clients. My responsibilities included conducting thorough user research, creating wireframes and prototypes, and collaborating with cross-functional teams to ensure the final product met both user and business objectives. I focused on improving user engagement and satisfaction by delivering intuitive and visually appealing designs that aligned with the company’s strategic goals.
