Previously @ Buyandship, AXA, Motherapp
An experienced product designer with an eye for user experience, skilled at identifying the root cause of problems and building products that satisfy users long-term.
Previously @ Buyandship, AXA, Motherapp
An experienced product designer with an eye for user experience, skilled at identifying the root cause of problems and building products that satisfy users long-term.
Previously @ Buyandship, AXA, Motherapp
An experienced product designer with an eye for user experience, skilled at identifying the root cause of problems and building products that satisfy users long-term.
Previously @ Buyandship, AXA, Motherapp
An experienced product designer with an eye for user experience, skilled at identifying the root cause of problems and building products that satisfy users long-term.
Featured projects


Annotation boost: reduced engineer task time from 2 weeks to 3 days.
Annotating is a very time-consuming activity for engineers
User interview, Usability Testing, wireframe, Mockup
Cut deployment time from 2 weeks to 3 days, boosted AI accuracy, and enabled non-professionals to ease engineers’ workload


Revamped AI dashboard for root-cause analysis increased hourly production by 5%
Dashboards did not provide engineers with useful insight
User interview, Usability testing, wireframe, Mockup
The redesign led to a 5% increase in output, a 230% ROI boost, and positive feedback from engineers on the enhanced user experience

Buyandship
Optimizing shipment management led to 15% faster task completion
Users have difficulty finding orders for shipment
User interview, Usability Testing, Wireframe & Mockup
Reduced task completion time by at least 15% and decrease customer support inquiries.
Featured projects

Buyandship
Optimizing shipment management led to 15% faster task completion
Users have difficulty finding orders for shipment
User interview, Usability Testing, Wireframe & Mockup
Reduced task completion time by at least 15% and decrease customer support inquiries.

Buyandship
Revamping homepage unlocks 2% boost in registrations
The website did not explain what buyandship was to users
User interview, TreeTesting, Information Architecture,Wireframe
The result was a 2-4% monthly increase in registration rates and improved navigation and content findability, enhancing the site’s overall user-friendliness.


Revamped AI dashboard for root-cause analysis increased hourly production by 5%
Dashboards did not provide engineers with useful insight
User interview, Usability testing, wireframe, Mockup
The redesign led to a 5% increase in output, a 230% ROI boost, and positive feedback from engineers on the enhanced user experience


Annotation boost: reduced engineer task time from 2 weeks to 3 days.
Annotating is a very time-consuming activity for engineers
User interview, Usability Testing, wireframe, Mockup
Cut deployment time from 2 weeks to 3 days, boosted AI accuracy, and enabled non-professionals to ease engineers’ workload
Featured projects


Annotation boost: reduced engineer task time from 2 weeks to 3 days.
Annotating is a very time-consuming activity for engineers
User interview, Usability Testing, wireframe, Mockup
Cut deployment time from 2 weeks to 3 days, boosted AI accuracy, and enabled non-professionals to ease engineers’ workload


Revamped AI dashboard for root-cause analysis increased hourly production by 5%
Dashboards did not provide engineers with useful insight
User interview, Usability testing, wireframe, Mockup
The redesign led to a 5% increase in output, a 230% ROI boost, and positive feedback from engineers on the enhanced user experience

Buyandship
Optimizing shipment management led to 15% faster task completion
Users have difficulty finding orders for shipment
User interview, Usability Testing, Wireframe & Mockup
Reduced task completion time by at least 15% and decrease customer support inquiries.
Featured projects

Buyandship
Optimizing shipment management led to 15% faster task completion
Users have difficulty finding orders for shipment
User interview, Usability Testing, Wireframe & Mockup
Reduced task completion time by at least 15% and decrease customer support inquiries.

Buyandship
Revamping homepage unlocks 2% boost in registrations
The website did not explain what buyandship was to users
User interview, TreeTesting, Information Architecture,Wireframe
The result was a 2-4% monthly increase in registration rates and improved navigation and content findability, enhancing the site’s overall user-friendliness.


Revamped AI dashboard for root-cause analysis increased hourly production by 5%
Dashboards did not provide engineers with useful insight
User interview, Usability testing, wireframe, Mockup
The redesign led to a 5% increase in output, a 230% ROI boost, and positive feedback from engineers on the enhanced user experience


Annotation boost: reduced engineer task time from 2 weeks to 3 days.
Annotating is a very time-consuming activity for engineers
User interview, Usability Testing, wireframe, Mockup
Cut deployment time from 2 weeks to 3 days, boosted AI accuracy, and enabled non-professionals to ease engineers’ workload
Some of the brands I worked with
Some of the brands I worked with
Some of the brands I worked with
Some of the brands I worked with